Maxim magazine takes "piece of meat" to a new level

In an effort to boost their bottom line, Maxim magazine has decided to open.....drum roll.....a chain of steakhouses. That's right people. A magazine that portrays women like pieces of meat is now giving you the chance to literally take a bite of some of that meat, steak that is.

For this venture, Maxim is partnering with Jeffrey Chodorow's China Grill Management. You'll remember Jeffrey as Rocco's partner in the reality show "The Restaurant." Stephen Colvin, CEO of Dennis Publishing, the magazine's parent company, says:

"In terms of the atmosphere, in terms of the design and also in terms of the food, the steakhouses will cater to women as much as men...We represent a certain lifestyle and we know that translates -- people want to connect with that in different ways."

They want this to be a class place so there are no plans to attire their wait staff like the gals at Hooters. This makes no sense, really. So, they think people will come to a Maxim restaurant for the food? That's like saying that guys buy Maxim for the articles. Oh pleazzz!

Guys buy Maxim for the pictures of half naked women in "do me now" poses, so dammit, they're going to expect to see some skin in a barely there ensemble serving up cold beers with that Filet Mignon. If Vogue or Vanity Fair opened up a chain of restaurants, I would expect to see fashion, art, and celebrities. Maxim is forgetting that they are in the business of fantasy.

And most obviously, the Maxim restaurants are going to have all over the place pictures of the girls in their magazine. With that in mind, no female patron is going to feel like eating with pictures of skinny, bikini clad chicks staring at her. Obviously, Mr. Colvin doesn't understand that it's almost impossible to feel good about chewing on a Sirloin when you're surrounded by pictures of girls like Candice here? More likely, we'll have a salad and some water because your images are teaching us that to be adored we need to be thin and hot like the Maxim girls. And to be this thin, you cannot load up on an appetizer, a main course, dessert, and cocktails in one sitting.

[via Yahoo news]